

Improving
diversity in engineering and design
SharpMinds provides transformational services and practical solutions to build inclusive environments, allowing underrepresented people to succeed in your business.



Featured services
To help improve diversity in your team we provide the following services
TALK
Need to kickstart the conversation about the importance of diversity in design & engineering? Then book an educate and engage session where our mentor shares her story and experiences as a woman in engineering leadership
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TRAINING
Curate a workshop with our mentor about topics which can impact inclusivity, confidence and decision making.
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COACHING & MENTORING
Empower your team reach to their highest potential with an accredited coach & mentor with over 15 years of experience in the product development industry.
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What I help you with
Create SMART goals for diversity and stay accountable to them
Increase education and engagement of allyship of women
Take positive action towards an equitable culture
Increase the number of diverse applicants
Understand and overcome biases
Improve team productivity
Increase business opportunities
Improve team retention
Increase team morale and communication
Who I work with
Engineering & Design Small and Medium-sized Enterprises who are looking to attract, retain and empower women talent to their business
Women who are struggling to ask for what they want from their career, life and relationships
Start-ups with a working prototyping who are ready to take their product to production
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Click above to book your free 30-minute chemistry call and take positive impact for your business, career or life!
We will start where you are and I will let you know how I can help, with no further obligations.
Hi, I'm Tracy
My mission is to elevate businesses to have the right tools, support and mindset to improve diversity in design and engineering.
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From 2004 I worked as a design engineer, focusing on consumer products and domestic appliances, working in small businesses and design consultancies.
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​Since then I built and led teams in the UK, China and Italy at national and global level with over 15 years of experience.
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Working in non-inclusive environments led to my burnout, leaving me exhausted and unfulfilled. I never had a positive female role model or manager in my entire career, and I knew it would be the same for so many others. I knew that I thought differently and wanted to lead teams with empathy and support.
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I changed career and my life in 2021 and now I want to positively impact women at all levels as an accredited coach and mentor.
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SharpMinds is your partner to transforming diversity in Design & Engineering Industries.
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