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diversity in engineering and design
SharpMinds provides transformational services and practical solutions to build inclusive environments, allowing underrepresented people to succeed in your business.
Featured services

To help improve diversity in your team we provide the following services


Gain clarity on your company culture and discover the right changes to propel your team towards thriving success, innovation and inclusion 



Empower your team to reach their highest potential with an accredited coach and mentor, bringing 20 years of valuable experience in the product development industry.


What I help you with

Establish and Track Diversity Goals & Milestones

Boost Allyship Education and Engagement

Promote Equitable Action Steps

Diversify Applicant Pool

Empower Team Career Paths

Educate Emerging Leaders

Expand Business Opportunities through Diversity

Improve Bias Awareness and Mitigation

Elevate Team Productivity

Enhance Team Retention Strategies

Boost Morale and Communication

Clarify and Enhance Company Culture

Boost Confidence and Combat Imposter Syndrome

Who I work with

Engineering & Design Small and Medium-sized Enterprises who are looking to attract, retain and empower diverse talent to their business

Young graduates and leaders who are struggling to ask for what they want from their career, life and relationships

Start-ups with a working prototype who are ready to take their product to production

Click above to book your free 30-minute strategy call and take positive impact for your business, career or life!

We will start where you are and I will let you know how I can help, with no further obligations.

Hi, I'm Tracy

My mission is to elevate businesses to have the right tools, support and mindset to improve diversity in design and engineering.

Tracy Sharp-14.jpg

With a foundation established in 2004, my journey as a design engineer has spanned consumer products and domestic appliances, navigating the realms of small businesses and design consultancies.

Over the past 20 years, I've evolved from a design engineer to a team builder and leader, steering teams across the UK, China, and Italy on both national and global scales.

However, my extensive experience in male-dominated industries revealed the toll of non-inclusive environments—leading to burnout, leaving me both exhausted and unfulfilled.


Throughout my career, the absence of positive female role models or managers was a stark reality, a sentiment I recognized echoed by countless others. Fueled by a desire to lead with empathy and support, I embarked on a transformative journey in 2021, redirecting my career path.

Now, as an accredited coach and mentor, my mission is to catalyze positive change at all professional levels.


SharpMinds stands as your dedicated partner in the journey toward transforming diversity in the Design & Engineering Industries.

Join my mailing list today to get practical advice and get my free ebook to attract more diverse talent to your business.

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What people
are saying...

"Tracy gave a talk and two-part workshop for us at SharkNinja, sharing her experiences as a woman in design engineering and coaching us on identifying and living by our values. The sessions were acutely tuned to the needs of the group and provided invaluable insights to those who attended. Tracy is a very engaging speaker, and we had brilliant feedback from the group, who left feeling inspired and empowered to put what they'd taken from the session into practice

Louise, Mechatronics Engineer, London
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