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SharpMinds founder Tracy Sharp's latest thoughts on supporting women in STEM, overcoming self doubt and navigating life setbacks.


Human Centred Leadership: Effective Communication
Photo by Volodymyr Hryshchenko on Unsplash I once was interviewing a candidate for a design engineer role and I was really struggling. The candidate was trying to explain their final year project thesis and, from words alone, I couldn't follow. Without thinking, they picked up a pencil and started drawing on a nearby notepad, and their dialogue immediately stopped. They needed to communicate visually in order to explain more clearly. Words for them was not enough. A visual c
3 min read


Setting Up Women In Stem for Success: China Business Trips
Hong Kong Big Buddha 2015 A couple of weeks ago, I received a message in my LinkedIn inbox from a colleague from my time living and working in Shenzhen. They were setting up their China office and were planning to send associates out for stints to support the product development process…. And wanted to hear my reflections on my time there. Firstly, I was delighted that some thought was going in to set up their team for success, because whether we like it or not, experienc
5 min read


Why Supporting Women in STEM Still Matters
Photo by Felix Mittermeier on Unsplash International Women’s Day 2025 came and went, and I didn’t post about it on LinkedIn.I was too...
4 min read


5 Ways to Build Self Confidence in a Male-Dominated Industry
Photo by Quino Al on Unsplash Working in a male-dominated field like engineering or design can be both rewarding and challenging and I would certainly know! This year celebrates 21 years in the field and over time, i've collected some real nuggets to give you a boost when facing tough times. I learned that while talent and hard work are essential, confidence is often the key to success. If you’ve ever struggled with self-doubt or felt like you had to prove yourself more than
3 min read


Supporting Women in STEM: Allyship
Photo by Edgar Chaparro on Unsplash Allyship has been a cornerstone of my journey. It’s not an overstatement to say that I would not be...
3 min read


Diversity in Engineering & Design: What can we do for 2023?
"As a smart, capable woman you have to accept that you will be hated." "Well women never apply for the jobs in the first place so what...
7 min read
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